Everyone has a right to complain. We know that people who have their complaint managed well have higher than average overall customer satisfaction. Complaints are valuable as they help organisations to better understand customer needs and improve service delivery. Effectively responding to complaints reassures customers that your organisation is committed to addressing and resolving problems. By creating an environment that encourages feedback and complaints, you will enhance public confidence in your organisation. 

Creating this positive complaint management culture requires the active commitment of organisational leadership at the highest level.  

An effective complaint management system: 

  • manages complaints in a consistent, systematic and responsive way  
  • addresses problems before they escalate  
  • provides better solutions for complainants  
  • helps you to understand your customers  
  • increases customer satisfaction and improves customer interactions  
  • increases staff satisfaction  
  • produces data and insights that help you continuously improve  
  • informs decisions about future services and programs  
  • enhances your organisation’s reputation and strengthens public trust in government.

One of our key functions is to support NSW government organisations, and the services that they fund, to improve how they respond and manage complaints. We have developed good practice resources and training to assist these organisations and service providers to implement effective complaint management processes and policies.

Effective complaint management guidelines 

An effective complaint management system is one that can respond to the diverse needs of people accessing a service in a fair, respectful, timely and transparent way.  The NSW Ombudsman’s Effective Complaint Management Guidelines is a resource to assist NSW Government organisations and service providers to build and strengthen their complaint management systems. The term ‘organisation’ applies to an individual NSW department, agency, office or service provider. 

Whether you are a senior executive, a manager or a frontline staff manager, this guide gives practical advice on the best way to respond to complaints from members of the public. It explains the key principles and components of an effective complaint handling management system. 

We also have guidance for organisations to manage unreasonable conduct by a complainant and public interest disclosures

6 principles for effective complaint management

The 6 complaint handling principles aim to ensure a consistent approach to complaint handling across the NSW public sector.

Based on what matters most to customers, the principles form the foundation of an organisation’s complaint management system.

  • Respectful treatment: We are responsive and treat our customers with courtesy and respect.
  • Information and accessibility: We make it easy for our customers to give us feedback so we can make improvements.
  • Communication: We keep our customers informed about the status of their complaint or feedback.
  • Taking ownership: We are trained and skilled to manage customer complaints and, one person or our team, will manage the complaint.
  • Timeliness: We do our best to deal with customer complaints as soon as possible. Our customers know our timeframes for finalising their complaint.
  • Transparency: We record and analyse information on our complaint handling processes to help improve our services

Complaint management elearning

Our free e-learning course provides an introduction to the core components of effective complaint management.  

The course will help you to: 

  • identify what is and what is not a complaint
  • understand the value of complaints
  • recognise and understand the 6 principles of effective complaint management:
    • Respectful Treatment
    • Information and Accessibility
    • Communication
    • Taking ownership
    • Timeliness
    • Transparency

The e-learning is also available as a Shareable Content Object Reference Model (SCORM) package which can be uploaded to your Learning Management System (LMS). Contact our training team for more information.

Start to understand Effective Complaint Management

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Journey Together artwork

We acknowledge the traditional custodians of the land on which we work and pay our respects to all Elders past and present, and to the children of today who are the Elders of the future.

Artist: Jasmine Sarin, a proud Kamilaroi and Jerrinja woman.